A brochure is sometimes the best thing you can have to promote your business. It has the power to educate consumers and promote your business at the same time. Also, depending on the size of the brochure, you will be able to provide a great deal of information. The best brochures in my mind are tri-fold color brochures. One issue, however, is that these types of brochures can cost a lot of money.
I’m not going to lie. You won’t end up with a good-looking brochure unless you work with a professional designer. I wouldn’t opt of the cheap option with something as important as your company brochure, and just pony up the money for a graphic designer. You don’t always need to spend an arm and a leg to get a decent designer. In this day and age, it’s not hard to find a reasonably priced designer on sites like Elance and Odesk.
Equally important, you must work with a good printing company. Once again, using an online printing company will save you money, especially with all the coupons and other discounts you can get on the Internet. My favorite printing service at this time is Overnight Prints. They do good quality work faster than any other printing company I have tried. And if you use Overnight Prints coupons available at HotPrintingDeals.com, then your price will be quite low.
Before going to press, make sure you show your brochure comp to as many people as possible so that you can get feedback. Also, be very careful about copyediting, since you won’t be able to make changes once the brochure has been printed.